GoLite Gone :-(

Do you remember what it felt like when Mighty Casey struck out?
"Oh, somewhere in this favored land the sun is shining bright;
The band is playing somewhere, and somewhere hearts are light,
And somewhere men are laughing, and somewhere children shout;
But there is no joy in Mudville � little GoLite has struck out."

I received an email today that GoLite.com is having a liquidation sale. I figured it was some spam so I viewed the source - and everything looked legit. I went to GoLite.com and there was a banner "Liquidation Sale", but then every page after that just showed "service unavailable" - I imagine their server is overloaded today.

It's true - GoLite.com is bankrupt and selling out all their inventory to pay off debts.

GoLite is (was) my favorite, daniel-vs-goliath, ultralight gear provider. They pushed the price of gear down and seemed to really try to offer good stuff and reasonable prices. Over the past few years, they tried different sales models. Obviously, some part of their business plan didn't work out. :-(

When I hiked the Arizona Trail, my most important item was my GoLite chrome dome umbrella. It protected me from sun, rain, and big horses. I still have, and use, it but now will never be able to replace it as it is wearing a bit thin.
Also, my wife and I both got GoLite down jackets from Christmas gifts and I wore mine every night across Arizona. She wears hers from Oct. to March here in MN. :-)

But, it's not just me. Andrew Skurka's gear list includes many GoLite items.

Now that GoLite is going away, I find myself wondering if I could have helped prevent the closing of their doors. Here's all I could think of - do you have other ideas?

• Buy More Stuff - purchase what you need, or just want
• Give Feedback - let them know you like them and why they are your favorite
• Promote - tell your friends about them

Well, there are still lots of lightweight gear retailers - Granite Gear, Gossamer Gear, HyperLite, AntiGravity, ULA, ZPacks, ProLite, LightHeart, EMS, Katabatic, ... but I'll sure miss GoLite. Guess I need to find a new favorite.